How Shop Amazon Prime Day Like A Pro

As much as I always want to advocate the importance of shopping local and supporting brick-and-mortar stores, with budgets getting tighter and tighter, super sales events like Amazon Prime Day, Target Circle Week, and Walmart Deals Week deserve a second look. 

After nearly a decade covering these large "tent pole" sales events as a Commerce Writer and Senior Editor, I've learned the good, bad, and downright ugly of these major annual sales events. And with Amazon throwing a major sales event nearly as often as a Macy's One Day Sale, I have covered countless articles on The Best Prime Day Deals.



How Do You Find The Best Prime Day Deals?

You are likely already seeing countless articles and ads served to you about The Best Prime Day Deals on things like TVs, Electric Bikes, Beauty,  and Health deals. To create these articles, Editors and writers are given an advanced spreadsheet from Amazon and PR companies showing which products will be on sale, the percentage off (or increased. Yes, some products raise the price on Prime Day. More about that later.)

After spending years poring over these spreadsheets, I have learned a few tips for finding the best deals when shopping on Amazon Prime. I am going to share with you!

1. Don't believe the hype: This IS NOT an all-out Blowout Clearance Sale

I always found that the majority of the sale prices were between 10%-30% off, and seemed to creep lower year after year. I also saw plenty of items that were literally listed as more during the sale than on non-sale days. It blew my mind that Amazon would even furnish us with a list that showed that nonsense! 

(**Pausing for a second to consider: Can be sued for telling the truth about the dirty side of Amazon Prime Day? <shrugging> I guess we'll find out!**)

2. It's not just Amazon that's having a big sale July 8 - 11

Before you click buy on Amazon, check prices against the other big retailers piggybacking the Amazon sale, like Target Circle Week and Walmart Deals Week

3. You can save BIG on everyday items. 

Basic household items can have pretty solid discounts, from cleaning products to toiletries to health and beauty. You can especially save big on hair care products like OlaplexNioxin, and my ALL TIME FAVORITE Mielle Organics Rosemary Mint Hair Oil-- It's under $10 all day, (currently $6 for Prime Day) and you can get it just about anywhere from Target to Walgreens to the grocery. I have tested more than two dozen hair oils so far for work and for the money, it's the BEST! 

4. Snag back-to-school deals: 

If you need a new backpack or super cute bento box lunch box, it's worth your time to scroll through your back-to-school shopping list for those higher ticket items or bulk buys on tissues or Clorox wipes. 

5. Look at the Lightning Deals Page, but DON'T be impulsive!

Sure, you can get 57% off a Sony 65-inch 4K TV today, but do you really need it? This is where these sales can get you. If you need a TV or Electric Bike, definitly browse the deals, but still read the fine print to ensure you are buying from a repituble seller, check the reviews to make sure it's not going to be a scratch-and-dent sort of thing, and, above all, before you buy, check the price against other retailer sales and places like Costco that always offer solid discounts. 

6. I have seen firsthand on sales spreadsheets the percentage off actually being PLUS 115% of the normal selling price.


That's right, the really awful sellers will raise the price WAAAAY up during these events. It's like all those awful turds that raised prices "due to tarrifs" that actually never happened. Or advertised tariff-free sales that meant absolutely nothing. 

Greed is the freaking worst! 

Please, don't buy anything of value unless you price check it. And even though these are big sales events, if it seems way too good to be true, it probably is. 

Bottom Line: Even knowing the ugly side of these events, I always take the time to browse the page devoted to Prime Day Deals on Everyday Essentials. I'm always up for saving on everyday items! 

Happy shopping!! 


Note: I may or may not make a tiny percentage if you buy something from links on my site. Likely not, but I have to say this by law. 




April is an award-winning writer and blogger. Her work has been published in over ten countries and four languages. From books to newspapers, to print/online magazines and everything in between, you can find her work. For more on April, Visit AprilMcCormick.com